Stephen Colbert, the esteemed host of "The Late Show," has openly criticized the upcoming documentary about former First Lady Melania Trump, expressing doubts about its box office success. His remarks were made during a recent episode, where he drew attention to the film's projected poor performance and shared visuals of multiple cinema locations showing no advance ticket sales.
Colbert's commentary followed a segment on "Fox & Friends" featuring Trump's wife, who spoke about the documentary's content. She emphasized aspects such as her entrepreneurial ventures, charitable work, personal life, and her efforts in establishing the White House's East Wing. However, Colbert sarcastically pointed out the irony, given that the East Wing was reportedly demolished to make way for a ballroom.
The comedian further highlighted the substantial investment by Amazon MGM Studios in the film, including a significant acquisition cost and additional funds for marketing and distribution. Despite this considerable financial backing, the film is anticipated to generate minimal revenue during its debut weekend. Colbert presented evidence of unsold tickets even in major cities like New York, Melania Trump's former residence, underscoring the film's apparent lack of public interest. This documentary, titled "Melania," marks director Brett Ratner's return to filmmaking after previous allegations of misconduct and has already been screened at the White House for notable guests.
This situation underscores the unpredictable nature of public reception, particularly when it involves political figures. It serves as a reminder that even substantial financial investment and celebrity involvement do not guarantee success. True impact stems from genuine connection with an audience, demonstrating that authenticity and public appeal are invaluable in the world of entertainment and media.