In a compelling fusion of angling passion and environmental stewardship, Ross Reels and Coors have unveiled their latest collaborative fishing gear collection. This highly anticipated release for 2026 introduces an industry-first, temperature-sensitive fishing reel that changes color based on water temperature, providing a crucial visual cue for anglers regarding fish safety. Beyond this innovative feature, the partnership reaffirms its commitment to conservation, pledging a portion of all sales to support Trout Unlimited's initiatives for stream and wildlife protection.
The collection showcases three new items, each designed with both performance and sustainability in mind. The standout Coors Light Cimarron LT reel employs a patent-pending ThermoChromic process, allowing its mountain graphic to transform to blue when water temperatures fall below 70 degrees—a critical indicator for trout fishing. This reel maintains the Cimarron LT platform's renowned lightweight design and efficient composite-disc drag system. Additionally, the collection features the Coors Banquet Cimarron Creek reel, crafted in Montrose, Colorado, and protected by Ross's unique CERANO ceramic-based coating for enhanced durability. Complementing these reels is the Coors Banquet Airlite Aspire 905 fly rod, a versatile 9-foot, 5-weight rod ideal for everyday trout fishing, complete with a custom Coors Banquet rod case.
This marks the third year of the impactful partnership between Ross Reels and Coors, with a combined contribution of up to $100,000 to Trout Unlimited's 'Embrace A Stream' program this year, bringing the total conservation support to an impressive $300,000. These funds directly empower volunteer-led efforts in river restoration and protection, ensuring the health and vitality of aquatic environments. The collection caters to a broad spectrum of fly anglers, offering a range of reel sizes and a versatile rod, all while contributing to a vital cause. Available for pre-order and through select fly shops, these unique pieces of gear are not only functional but also serve as a testament to responsible recreation.
Engaging in outdoor pursuits like fishing connects us to the natural world and reminds us of our responsibility to protect it. Choosing gear that supports conservation initiatives amplifies our positive impact, turning every cast into an act of stewardship for future generations to enjoy the beauty and bounty of our planet's waters.