A new collaboration between Netflix and Hasbro brings the animated film 'KPop Demon Hunters' to life with the release of an official Monopoly Deal card game. This launch signifies the beginning of a broader partnership that will see characters from the popular movie integrated across Hasbro's diverse product lines, including board games, plush figures, and electronic items. The card game, which debuted on January 1st, has already achieved significant commercial success, rapidly becoming a top seller in the online marketplace.
The partnership, initially unveiled last autumn, aims to leverage the global appeal of 'KPop Demon Hunters' by extending its universe into tangible merchandise. Hasbro has expressed its commitment to developing a wide array of engaging products that cater to fans of all age groups. The Monopoly Deal card game allows players to immerse themselves in the world of Rumi, Mira, and Zoey, as they work to gather essential items to ensure a successful concert and seal the Honmoon, mirroring the film's central plot.
Following its release, the card game swiftly garnered immense popularity, with Amazon reporting impressive sales figures of over 8,000 units within its inaugural week. This strong market reception underscores the keen anticipation and demand for merchandise related to the 'KPop Demon Hunters' franchise. In addition to the collaboration with Hasbro, Netflix is also forging a similar licensing agreement with Mattel, another major toy manufacturer.
The alliance with Mattel is set to introduce a comprehensive collection of 'KPop Demon Hunters'-themed products, encompassing dolls, action figures, various accessories, and playsets. The first offering from this particular partnership will be a three-pack of HUNTR/X dolls, slated for release later in the year. For eager fans who cannot wait, Amazon currently offers a set of three 'KPop Demon Hunters'-inspired dolls, each standing at approximately 11.5 inches tall and featuring full posability.
Netflix's Chief Marketing Officer, Marian Lee, highlighted that these extensive licensing agreements with Mattel and Hasbro are designed to satisfy the fervent demand from fans who wish to incorporate their beloved characters into their daily lives. Lee emphasized that these collaborations represent a significant milestone for the globally successful Netflix title, promising a full spectrum of toys, dolls, games, role-play items, and other collectibles. As Rumi, Mira, and Zoey often declare, these endeavors are truly "for the fans!"