Mazda is embarking on a significant transformation of its in-car technology, transitioning from the long-standing commander knob to a more contemporary, large touchscreen infotainment system. This strategic shift, debuting in the 2026 CX-5 with Google Built-In, reflects the automaker's commitment to evolving with driver demands while steadfastly upholding its core philosophy of minimizing distractions and enhancing the intuitive nature of its vehicles. This evolution is a direct response to the dynamic landscape of automotive infotainment and the increasing prevalence of touch-based interfaces in everyday life.
For over a decade, Mazda Connect, characterized by its tactile controller knob, served as the brand's signature approach to in-car controls, prioritizing a less distracting driving experience. However, the advent of touch-centric platforms like Android Auto and Apple CarPlay has reshaped consumer expectations and the technological possibilities within vehicles. Mazda's previous infotainment iterations faced challenges integrating these popular systems seamlessly due to their reliance on the commander knob. This new generation of Mazda Connect with Google Built-In aims to bridge that gap, offering a more versatile and familiar user interface.
Matthew Valbuena, Mazda's project manager for in-vehicle technologies and human-machine interfaces, emphasizes that this change does not signal a departure from Mazda's fundamental driving philosophy. Instead, it represents an adaptation of the solution while maintaining the overarching goal of keeping drivers focused on the road. The updated system incorporates multiple control methods, including dedicated steering wheel buttons for features like the 360-degree camera and media selection, alongside voice recognition. Even essential functions like HVAC controls are permanently displayed at the bottom of the touchscreen, ensuring accessibility without extensive menu navigation.
Valbuena draws an analogy between the previous and current infotainment systems and the iPod Classic versus the iPod Touch, highlighting the enhanced flexibility and expanded capabilities of the new Google-based platform. The sheer variety of applications available through Google Built-In made the traditional commander knob an impractical interface. The transition to a touchscreen simplifies interaction with over 350 in-vehicle apps, offering a more intuitive experience akin to using a smartphone.
Mazda's decision also stems from a desire to reduce the learning curve for new users. Given that a significant majority of adults are accustomed to touch-based interfaces through their smartphones, the new system aims for immediate familiarity. The goal is to provide a user experience that is easy to engage with and explore, without the need to consult lengthy owner's manuals. While this new system is first being introduced in Mazda's top-selling CX-5, the company anticipates that positive consumer feedback will drive its broader adoption across the model lineup, signifying a modern and user-friendly direction for the brand's in-car technology.