Ferrari is on the cusp of introducing its inaugural fully electric vehicle, the 2028 Luce, signaling a bold new direction for the legendary Italian automaker. Positioned as a luxurious four-seater, this groundbreaking model is anticipated to bear a resemblance to the Purosangue SUV, albeit with a distinct electric identity. The Luce is engineered for extraordinary performance, featuring a four-motor electric propulsion system that generates a staggering 1000 horsepower, promising breathtaking acceleration. Early estimates suggest a driving range of approximately 280 miles on a single charge, a figure based on the European WLTP standard, which typically translates to a slightly lower EPA rating in the U.S. This new venture underscores Ferrari's commitment to innovation, blending its rich heritage of speed and elegance with cutting-edge electric technology.
Beyond its powerful electric powertrain, the Luce is poised to offer an exceptionally refined interior experience. Developed in partnership with LoveFrom, the design studio co-founded by acclaimed former Apple designer Jony Ive, the cabin is expected to showcase a harmonious blend of avant-garde aesthetics and tactile luxury. This collaboration highlights a strategic move by Ferrari to infuse its electric flagship with a unique blend of technological sophistication and artisanal craftsmanship. The vehicle's price point is projected to exceed that of the Purosangue, placing it in the ultra-luxury segment around the $500,000 mark. While specific details on the infotainment system and cargo capacity are still emerging, the emphasis on a lavish, high-tech interior suggests a commitment to comprehensive luxury.
The 2028 Ferrari Luce represents more than just a new model; it embodies Ferrari's vision for a sustainable yet thrilling future. By embracing electrification without compromising its core values of performance and exclusivity, Ferrari aims to lead the luxury automotive industry into a new era. This groundbreaking vehicle will not only offer exhilarating speed and advanced technology but also a plush, meticulously designed cabin, ensuring that the driving experience remains unparalleled. The Luce symbolizes progress and adaptation, demonstrating that even the most storied brands can evolve while staying true to their essence.