Canon recently made waves at the CP+ Show in Yokohama, Japan, by showcasing an unexpected new digital camera. This prototype, drawing inspiration from classic film cameras like Hasselblad and Rolleiflex, incorporates an SLR-style design paired with a distinctive waist-level viewfinder. The company revealed two potential aesthetic directions for the device—a contemporary iteration and a retro-themed version—and is actively soliciting feedback from enthusiasts to guide its future development.
This innovative concept, despite its peculiar nature, highlights several notable features. The current prototype utilizes a Type 1 sensor, though its final production sensor size remains undetermined. Physically, the camera is surprisingly substantial, roughly the size of a grapefruit, indicating it's not intended for portability. It operates with a fixed, manual-focus lens and employs a mirror system to project the scene onto a specialized 'screen' for the optical waist-level viewfinder. Additionally, a flip-up digital display at the rear provides an alternative viewing option. A unique lever on the right side activates the shutter, generating a satisfying 'clack' sound, which is likely to appeal to those with an appreciation for vintage photographic equipment.
The public reception to Canon's display has been overwhelmingly positive, positioning the exhibit as a major highlight of the CP+ event, despite the prototypes being clearly in an early developmental stage. While Canon has not definitively committed to bringing this camera to market, the enthusiastic response suggests a strong interest in such a distinctive photographic tool. This forward-thinking approach by Canon not only pays homage to photography's rich heritage but also explores new possibilities in camera design, potentially blending traditional user experiences with modern digital technology. This venture demonstrates Canon's dedication to innovation and its willingness to engage with the creative community in shaping the future of imaging.