Bad Bunny's recent Super Bowl halftime performance sparked a remarkable increase in his music's popularity on streaming platforms, demonstrating the immense influence of such a high-profile event on artists' reach and audience engagement. This significant boost reflects not only his individual appeal but also the power of global stages to amplify musical careers.
Super Bowl Spotlight Ignites Bad Bunny's Streaming Success
On February 8, 2026, at Levi's Stadium in Santa Clara, California, Puerto Rican superstar Bad Bunny delivered a mesmerizing halftime show during Super Bowl LX. The performance, which featured a vibrant celebration of Latino culture and guest appearances by iconic artists Ricky Martin and Lady Gaga, immediately translated into an extraordinary surge in his music streams. By the following Monday morning, Bad Bunny’s tracks on Spotify saw a staggering 470% increase in the United States and a 210% rise globally. This propelled him to dominate Spotify's U.S. Daily Top Songs Chart, where he occupied the top six positions.
Among the songs experiencing the most dramatic spikes was his 2020 hit "Yo Perreo Sola," which soared by an impressive 2,170%. His 2022 anthem "El Apagón," a powerful tribute to Boricua pride, also saw a substantial 1,320% increase. Even tracks that previously garnered less attention, such as "CAFé CON RON" and "LO QUE LE PASÓ A HAWAii" (the latter performed evocatively by Ricky Martin during the show), witnessed significant uplifts. Ricky Martin himself benefited from the exposure, experiencing a 145% increase in U.S. streams. Furthermore, the track "DtMF" impressively re-entered the Billboard Hot 100, securing the 10th spot.
This phenomenon echoes the experience of Kendrick Lamar, who also observed a substantial streaming jump after his Super Bowl halftime show last year. Lamar’s overall streams increased by 175%, with his hit "Not Like Us" seeing a 430% surge. This highlights a consistent trend where major sporting events serve as powerful launchpads for musical artists.
In the month leading up to the Super Bowl performance, Bad Bunny's music was streamed over 1.3 billion times globally, as listeners eagerly anticipated his appearances at both the Grammys and the Super Bowl. Spotify reported that popular tracks from his recent album, Debí Tirar Más Fotos, including "DtMF," "BAILE INoLVIDABLE," "NUEVAYoL," and "EoO," along with "Tití Me Preguntó" from Un Verano Sin Ti, were among the most-streamed songs during this period.
The impact of Bad Bunny’s Super Bowl performance underscores the immense cultural and commercial value of such events for musical artists. It demonstrates that a well-executed performance on a global stage can not only solidify an artist's existing fanbase but also dramatically expand their reach, introducing their work to millions of new listeners and translating directly into significant streaming gains and chart success. This serves as a testament to the enduring power of live music and major media platforms in shaping contemporary music consumption.